{"id":19051,"date":"2025-11-11T16:32:21","date_gmt":"2025-11-11T19:32:21","guid":{"rendered":"https:\/\/redelitoralrs.com\/?p=19051"},"modified":"2025-11-11T16:32:22","modified_gmt":"2025-11-11T19:32:22","slug":"black-friday-e-primeira-parcela-do-13o-salario-coincidem-e-devem-impulsionar-o-comercio","status":"publish","type":"post","link":"https:\/\/redelitoralrs.com\/index.php\/2025\/11\/11\/black-friday-e-primeira-parcela-do-13o-salario-coincidem-e-devem-impulsionar-o-comercio\/","title":{"rendered":"Black Friday e primeira parcela do 13\u00ba sal\u00e1rio coincidem e devem impulsionar o com\u00e9rcio"},"content":{"rendered":"\n<p>A sexta-feira, <strong>28 de novembro<\/strong>, promete ser uma das datas mais movimentadas do ano para o com\u00e9rcio no <strong>Litoral Norte ga\u00facho<\/strong>. No mesmo dia em que ocorre a <strong>Black Friday<\/strong>, tradicional campanha de descontos no varejo, vence tamb\u00e9m o prazo para o pagamento da primeira parcela do <strong>13\u00ba sal\u00e1rio aos trabalhadores com carteira assinada.<\/strong><\/p>\n\n\n\n<p><strong>A coincid\u00eancia deve aquecer as vendas em toda a regi\u00e3o<\/strong>, especialmente em setores como vestu\u00e1rio, eletr\u00f4nicos e eletrodom\u00e9sticos, que tradicionalmente registram maior procura durante o per\u00edodo. A expectativa \u00e9 de aumento no fluxo de consumidores nas lojas f\u00edsicas e nas plataformas de com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<p>A <strong>Black Friday acontece sempre na \u00faltima sexta-feira de novembro<\/strong>, logo ap\u00f3s o feriado de A\u00e7\u00e3o de Gra\u00e7as nos Estados Unidos, onde a a\u00e7\u00e3o teve in\u00edcio. No Brasil, a data se consolidou como um dos principais eventos promocionais do calend\u00e1rio, estendendo-se por boa parte do m\u00eas e sendo popularmente chamada de <strong>\u201cBlack November\u201d.<\/strong><\/p>\n\n\n\n<p>J\u00e1 o 13\u00ba sal\u00e1rio, institu\u00eddo pela Lei n\u00ba 4.090 de 1962, deve ter a primeira metade paga at\u00e9 o fim de novembro. Como o dia 30 cai em um domingo neste ano, o limite legal para o dep\u00f3sito foi antecipado para a sexta-feira, 28. A segunda parcela, que inclui descontos de INSS e Imposto de Renda, dever\u00e1 ser paga at\u00e9 19 de dezembro, j\u00e1 que o dia 20 cair\u00e1 em um s\u00e1bado.<\/p>\n\n\n\n<p>Mesmo com o est\u00edmulo financeiro, o desempenho das vendas pode ser impactado por fatores econ\u00f4micos. A taxa b\u00e1sica de juros segue em um dos n\u00edveis mais altos das \u00faltimas duas d\u00e9cadas, e o endividamento das fam\u00edlias permanece elevado, o que pode reduzir a compra de produtos de maior valor.<\/p>\n\n\n\n<p>Ainda assim, lojistas da regi\u00e3o esperam aproveitar a combina\u00e7\u00e3o entre o recebimento do 13\u00ba sal\u00e1rio e as promo\u00e7\u00f5es da Black Friday para impulsionar o faturamento e antecipar as vendas de fim de ano no Litoral Norte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sexta-feira, 28 de novembro, promete ser uma das datas mais movimentadas do ano para o com\u00e9rcio no Litoral Norte ga\u00facho. No mesmo dia em que ocorre a Black Friday, tradicional campanha de descontos no varejo, vence tamb\u00e9m o prazo para o pagamento da primeira parcela do 13\u00ba sal\u00e1rio aos trabalhadores com carteira assinada. A [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[17,20,15],"tags":[2846,2845,1757,103,92,128,2847],"class_list":["post-19051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-litoral_norte","category-noticias","tag-13o","tag-black-friday","tag-comercio-2","tag-litoral-norte","tag-noticia","tag-rio-grande-do-sul","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday e primeira parcela do 13\u00ba sal\u00e1rio coincidem e devem impulsionar o com\u00e9rcio - Rede Litoral RS<\/title>\n<meta name=\"description\" content=\"A sexta-feira, 28 de novembro, promete ser uma das datas mais movimentadas do ano para o com\u00e9rcio no Litoral Norte ga\u00facho. No mesmo dia em que ocorre a Black Friday, tradicional campanha de descontos no varejo, vence tamb\u00e9m o prazo para o pagamento da primeira parcela do 13\u00ba sal\u00e1rio aos trabalhadores com carteira assinada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redelitoralrs.com\/index.php\/2025\/11\/11\/black-friday-e-primeira-parcela-do-13o-salario-coincidem-e-devem-impulsionar-o-comercio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday e primeira parcela do 13\u00ba sal\u00e1rio coincidem e devem impulsionar o com\u00e9rcio - Rede Litoral RS\" \/>\n<meta property=\"og:description\" content=\"A sexta-feira, 28 de novembro, promete ser uma das datas mais movimentadas do ano para o com\u00e9rcio no Litoral Norte ga\u00facho. 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